Local Baltimore SEO strategy for How To Deal with Google updates

A week is or so ago in May 2020, Google released the met core algorithm update.

This has been one of the wildest and most erratic updates in a very long time.

The quality of the search results has gone down and spam has gotten a boost with this update.

For example, on a competitive search result in the relationship niche, there are four of the top 10 search results that reader that are hacked websites that redirect to adult websites. Not good that is not what you want.

That is not what Google wants. That really doesn’t help the searcher.

Another odd side effect of this make or update is that major brands, some of the biggest brands in the world like Apple, or Samsung, Target etc, have lost large percentages of traffic to their websites. These are large websites with tons of great content.

These are sites that should rank well in the search results. To see these big brands lose so much traffic with this update goes to show you this was not a quality update.

So what does this mean?

Well, it looks like Google missed the mark on this one.

Especially with the big Major brands losing so much traffic. What will probably happen is that the core update will be adjusted. Heck, they might even roll the whole thing back.

If you want to read a whole detailed history of Google updates this is a really good article on the topic: https://moz.com/google-algorithm-change

It’s hard to tell, but in the past when the big brands have lost a lot of traffic from a Google update, the update usually gets adjusted backwards and the big brands get their traffic levels back to normal.

How to execute a Local SEO strategy.

If you are a local business, how should you handle these Google updates? What should you do? Should you hire an SEO company in Baltimore, MD?

If the big brands get negatively impacted by these updates how can a small business survive amid this chaos?

The answer is you should build a local SEO strategy that builds to HTML, or the language of the internet, not to the latest Google algorithm.

Search engine optimization means placing information on your website where a machine, in this case a bot specifically Google, can find that information. SEO is about building web pages on the internet that are easy to read authoritative and relevant.

Building quality webpages hasn’t changed in many years and it doesn’t really matter about the latest Google update because when you build to the quality of the language of the internet, that is bigger than just Google.

And Google’s algorithm changes all the time so you wouldn’t want to build specifically for the latest most current algorithm because it will likely change in a matter of days if not weeks or months.

Start at the beginning and work on your website.

The first thing you need to work on is your URL’s. These are your pages “address” on the internet. You want clean URL’s that are easy to understand and hopefully have a keyword in it.

For example, if you have a pressure washing company in Baltimore and the name of your business and website is HighPressure.com, you’d want to have a URL on your website that is Highpressure.com/baltimore-pressure-washing/. And on this page you’ll fill it with content that is about your pressure washing services in Baltimore, Maryland.

Do you see how important a URL is? Imagine if you only had Highpressure.com/baltimore or Highpressure.com/service, do you see how those two examples don’t give you, or a machine, a bot, nearly as much information as Highpressure.com/baltimore-pressure-washing?

URL’s are one of the most important places to put info about your webpage. Treat your URL’s carefully.
Next up is Page Titles. Page Titles are the next most important place to put information for a machine to understand what a page is about.

If you’re interested, you can go here to learn more about URL’s: https://developer.mozilla.org/en-US/docs/Learn/Common_questions/What_is_a_URL

Let’s stick with the pressure washing example.

search result in Baltimore

A good relevant Page Title for the page mentioned above might be: Baltimore Pressure Washing Services | High Pressure

Do you see how we want to get keywords that make this page relevant in the Page Title? We have the location, Baltimore, and the niche which is Pressure Washing and then it’s nice to have some branding so we added High Pressure, to show the searcher the name of the company.

It’s kind of like saying the same thing that we say in the URL, but do it in a different way, to make it unique, for the Page Title. Also notice how we are staying consistent, this makes sense to a machine and the machine begins to trust that it understands the information on the page better.

After you have great clean URL’s and Page Titles, you’ll want to add relevant text on the page about your pressure washing services.

If you feel like using sub-heads, which a great idea to break up text, because people usually just skim a webpage, you can also add relevant keywords in to the Heading text or H-tags. This is also another place that a bot goes to look for information to understand the webpage.

An example of a useful H1 or H2 tag might be: Call us for all your Commercial Pressure Washing Needs.

The reason why this stuff is important to a local business SEO strategy is because this is the language of the internet.

This layout doesn’t change. The nature of a web page does not change just because Google does some wacky core update. And because of this, Google has to come back to evaluating the importance of this information at some point, even if it does deviate from an update or two.

The language of the internet is bigger than just Google. Google needs SEO to understand webpages, it’s a simple as that.

So make sure that you build for the long term, not some short term algo update.

Common Website Design Errors Your Company Missed

By simply avoiding the big screwups, you can make a great website. By focusing on what not to do, you can create something beautiful and easy to use, that will make your clients so happy that they refer their friends to you.

So here we’ll go over some basics mistakes you want to avoid.

1. Picking A Cheap Content Management System

Don’t build you client’s website on a weak foundation. This is so important. You don’t want to use any of the weaker CMS’s out there. This means do not build any sites on Wix, Weebly, or Squarespace. Don’t use any of this garbage.

These are Do It Yourself CMS, they are not for professional web designers. If you are a pro, then you need to be building on better platforms. Now, if you do offer websites on these platforms, just offer simple templates that don’t require much effort.

But, if you really care about your work, do not build or sell anything on these terrible systems.

2. Avoid Poor Readability

Don’t over think this one. You do not want to use fancy fonts or fancy colors. Keep it simple.

In general, the vast majority of websites are focused on written content, so you want to follow some basic guidelines.

Use text that is easy to read. Don’t use too many images and videos that distract or overwhelm the message that is contained in the text.

And remember, shorter is better. Whether you get most of your web traffic from mobile or desktop, it remains the same (basically build like you are getting most of your traffic from mobile devices), no more than three sentences to a paragraph.

Actually that is not true. No more than three lines to a paragraph. Keep paragraphs short and keep never go over three lines. If you do go over three lines just assume that none of that text is going to be read by the visitor.

If you are a veteran in this industry like Still Web Designer, you should know this.

3. Confusing Navigation

Have you ever been on a page and you can’t figure out how to get around a website? Believe or not, there are still websites out there that have floating pages. They might even be indexed in Google, so they can be found, but they are very useful to the visitor.

You want to keep all your pages in your navigation and you want to keep them as close to the homepage as possible.

Don’t bury them in a bunch of child pages https://www.jezweb.info/child-pages/.

Also, a simple technique to make your site easy to navigate is to have your Mom use your site before you publish it. If Mom can find her way around with ease, then you have done a good job. If Mom is struggling to find basic information on your site, then you know that you have work to do.

4. Weak Call To Action

The whole reason for creating a website is to have a visitor read the page and then take action. You can have your call to action as Heading Text, or a button, or even simple plain text. But no matter what you do, make it clear what you want the reader to do.

There is a reason that buttons say “Click Here Now” instead of “Click Here”. Another good example is Sign Up Today.

When do you want the visitor to click the button to sign up? Today. Be clear, it will help with conversions.

Also, you will need to put these CTA’s in multiple places, not just at the end of an article. Consider placing a CTA just after the title of an article, in the middle of the article, and at the end.

You might also want to test placing the CTA at the top right of the screen, once the reader has started to scroll down the article.

Hubspot made a good article about CTA’s that you should read.

5. Inconsistent Design

You have to keep the look consistent. Think about it from a branding point of view. What if Coke started using different colors and different fonts. Would that work? Of course not. Everyone knows the Coke logo is in cursive with a red background and white letters.

Think like Coke.

This means that you want to create a unique look for your site. And you want to stick with it. Think about Facebook’s login page. They’ve had the same look for over a decade. The homepage is even in a bunch of Casey Neistat videos because he has a picture of it in his office.

Consistency equals branding.

6. Misuse of Video and Images

Most of the time, you don’t want to use video or animations on your site. Well, most designers want to, but it’s not the right thing to do. It’s cluttered and it distracts the visitor. And, most of the time the animations are terrible and they actually give the website visitor a headache.

Stop it with the animations.

Not only this, but animations usually bog down the speed of the webpage. Just avoid animations. All you need to do is link to a video or YouTube or Vimeo or link to a gif or something. Just don’t put it on your webpage.

And with images, remember, you don’t need a super high quality image. Again this will bog down a webpage. If you have ever built a website for a photographer you know what I’m talking about. They want to use their beautiful images on their website.

The problem is, those images are designed to look great printed out on a glossy piece of paper. They just contain way to much data in their files.

So, compress images. You can usually minimize an image quite a bit, before it starts to lose any resolutions on the screen.

These are just some of the common mistakes that designers make. You can get far in life and in design, by sticking to what works and avoiding the commonly known errors

Fun Boat Tours on Seattle Waterfront in Washington State

While it might rain like no tomorrow in Seattle, that doesn’t mean you can’t have fun on the water. The waters that surround Seattle offer a variety of activities that can really be a fun addition to any vacation. If you are looking to take see the best of Seattle, Washington, there are plenty to choose from. Below, we will be going over some of the different types of options that you could consider taking and how to score the best deal on them.

Different Type of Trips That To Choose For Seattle Water Tours:

1. Day Cruise

If you are looking to enjoy the day and go sightseeing, you could always take a day trip cruise which can be an educational and fun trip for your entire family. There are cruises that you can take which will take you through the Ship Canal and that will showcase Seattle’s gorgeous city skyline.

2. Cocktail Cruise

If you are looking to have yourself a good time with your friends or you are looking to be social and meet new people, you could always sign up to go on a cocktail cruise. On this type of cruise, you will be able to kick back and enjoy some sightseeing as you enjoy a few of your favorite beverages.

3. Whale Watching

If you are someone that is more into sea life, you might be interested in doing some whale watching. Seattle offers some of the best whale watching experiences that you will find anywhere. On this kind of tour, you will be able to look out for various whales including but not limited to humpback whales, orca whales, and even minke whales.

4. Fishing Charters

If you are someone that would like to spend some time on the water fishing, you will be able to take a fishing charter in the Seattle area. You can learn from professionals or just enjoy yourself on the water for your very first time.

In order to get the most out of your experience, you will want to find the right tour to go on and save as much money as possible on it. Below, we will talk about some of the tips and tricks to find the right tour and to get it for the best price.

Some Key Tips For Finding The Right Seattle Boat Tour:

1. Budget

The first thing that you want to do when you are looking to identify which boat tour to select for your trip would be to figure out the budget that you have to work with. You want to try to identify how much you are willing and able to spend on the tour in order to narrow down the options that you have to choose from. Figuring out a budget is going to leave you with the ability to narrow down options based on pricing alone.

If you have a family this can be difficult due to the extra cost of children. A good reasonably priced option to check out is to take a trip on Seattle Duck Boat tours. These tours are typically shorter and are not expensive at only $38 for an adult ticket.

2. Reviews

You want to identify the tours that have the best reviews on the various review websites. By looking at the different tours that you are considering and seeing which ones have a lot of positive feedback, you should be able to minimize your chances of choosing a tour that disappoints. Ideally, you want to sort by review score to see which tours are the highest-rated and then go from there.

3. Duration

Finding the tour that meets your specific criteria for the duration is another key thing to consider. You want to find a tour that is going to offer the right duration because you don’t want to choose one that is too long for your trip nor do you want to choose one that is going to leave you feeling like you didn’t get appropriate value out of.

4. Activity

You want to factor in the activity that you are going to be doing when you are trying to figure out which adventure to select. Finding the tour with the right activity is key. If you are traveling with your family, you want to find something that is going to keep your kids busy and that is going to be suitable for your entire family. Whereas, if you are traveling alone and you are looking for adult activities, you might not be interested in family-friendly boat tours.

5. Comparison Shopping

Whenever you are shopping for something like vacation activities, you want to be sure that you are doing a lot of comparison shopping. By doing a sufficient amount of comparison shopping, you should be able to maximize your savings. You want to identify the tours that offer similar experiences and that have similar reviews and go from there. By doing this, you should be able to identify which tour is offering the best deal and the best value for the money.

There are so many different Seattle boat tours that you could consider. It comes down to figuring out what you want out of the experience. If you are interested in a specific activity, you should try to narrow down your options based on that criteria. However, if you are open to a lot of different tours and experiences, you might have a much greater variety to choose from. In the end, it comes down to choosing the tour that you feel is going to offer the best experience and the most value for the money. You should have no trouble finding countless things to do in Seattle that you can potentially choose from.

Cheap Things To Do in Seattle – Some Great Attractions

Seattle is by no means a cheap destination – it has a reputation for a hugely expensive cost of living. There’s a very good (and simple) reason for this. Seattle has become a high tech Mecca – and with those enormous inflows of investment comes the inevitable higher cost of goods, services and property. Just think about the following statistic. Since 2010 the population of Seattle has increased by an enormous 18.75 percent. This is the highest growth rate of any city in the United States. Bring in that much interest (and that much money) and there is bound to be an increase in prices. When Amazon steps up to the plate as a Seattle anchor tenant you can sure that prices are going to go through the roof.

But Seattle is not all about high prices and the pure of the almighty tech-driven dollar – is also an incredibly vibrant city. It is a destination that brings tourists flocking – in part due to the wonderful free attractions that are on offer.

Things To Do In Seattle This Weekend

Here are some of the best attractions that those visiting the ‘Emerald City‘ can enjoy. free unless you are tempted to partake in the goods and services on offer. But even if you do not want to spend a cent – pay a visit to one of these Seattle destinations and you will not be disappointed.

Places To Eat In Seattle

The first of these has got to be the Pike Place Market. This is a market that is loved by visitors to the city. You’ll find plenty of tourist momentoes – but you’ll also find some of the best fresh produce in the city. Fish, flowers and fresh cheeses – there’s something for everyone.

For those who just want to sit back and enjoy the solitude that can be found in pockets throughout the city Waterfall Garden Park is simply perfect. It is a pocket-sized antidote for the stresses of modern life. Take in the green spaces and marvel at the waterfall – it’s a balm for souls who must simply cope with the 21st century.

Dip your feet in the cultural pond at the Frye Art Museum. Here the works of 19th and 20th-century artists from the U.S. and Europe are on show. You can choose to wander (and wonder) on your own or take a guided tour. It’s entirely up to you. The exhibitions are ever-changing – so you will never be certain what new wonder awaits. This is a destination well worth the effort for those in love with things cultural.

Some Boat Tours In Seattle

If you have had your fill of culture and want to see another type of wonder take a trip to the Ballard Locks. Here ships that are traveling between Puget Sound and the Union and Washington lakes sedately make their way to their next port of call. But there is also the opportunity to view the incredible sea life that makes use of the fish ladders that are such an intrinsic part of the lock experience.

These are only a few of the free experiences that Seattle has to offer. Put the city on your bucket list when you are contemplating exploring the U.S.- you will not be disappointed.

You’ve Got To Visit Southern Idaho

Upper Mesa Falls

Southeastern Idaho is a Gem of a Place

If you like the outdoors and just beautiful stuff in general, you need to get to Southeastern Idaho. If you like fly fishing, then this is your mecca.

The great thing about this area is the views, the land, and the options.

The Grand Tetons branch of the Rocky Mountains frames the land to the east. You can see the Grand Teton and accompanying part of the Tetons from basically anywhere you look from. The Tetons dominate the skyline for miles around. The clouds and the light and the sunsets that come from interacting with the mountain range are simply incredible.

During the summer months the options are endless in terms of stuff to do. Hiking and fishing are super popular. With fishing being the official past time of Southeastern Idaho.

The reason why fishing is so popular is because of the undisturbed nature of the place and because of water. There are a few rivers that converge in Southeaster Idaho. Actually there are two “forks” of the same river. A river fork is when a river divides in to two separate stream or distributaries which continue downstream.

This is what happens to the Snake river in southern Idaho. The two forks are called the Henry’s Fork and the South Fork of the Snake River.

Flyfishing on a Boat

https://www.flickr.com/photos/encouragement/295936182/

Flyfishing from a boat is called “floating the river” and it’s extremely popular. You can hire guides all through the area that can take you on a float. There are tons of options.

If you go to the area called Island Park you will basically be visiting fly fishing heaven. In this one area you can experience Henry’s Lake, the Henry’s Fork of the Snake river, and even the Targhee National Forest. It really doesn’t get much better than that.

Now, if you do not want to get a boat to float a river or you find it’s too expensive, do not worry. You can still walk the river and have a great time. The Henry’s Fork has plenty of prime fishing spots just from walking the river.

But, you need to remember, you are in the wilderness and it is not a joke. You are surrounded by nature and nature does not care about you.

You need to have bear spray AND know how to use it. There are both brown bears, also known as Grizzly Bears, and black bears. And if they want, they can both mess you up and possible kill you. There are also wolves. That’s right, they are wolves. Now, most of the time they stick to the Yellowstone area to the east, and if wolves are found in this part of Idaho, they are generally killed to protect livestock, but not all are found a shot. There are still wandering around looking for food. And a wolf is stronger and more powerful than you are.

There are also moose. Moose are huge temperamental creatures. They will jack you. Do not mess around with a moose. Give them plenty of space.

While there are plenty of other wildlife, these are the ones that can harm you, so stay away from them.

Remember to have fun and enjoy the beauty of the outdoors of Southeastern Idaho, just remember where you are. Be smart. Take necessary precautions.

If you do this you will have a legendary time, probably catch some beautiful fish, and you’ll be aching to get back.

Take a Sightseeing Tour in Lake Tahoe

Have you been to Lake Tahoe?

It sits on the border of Nevada and California in the Sierra Nevada mountain range. It is a high altitude lake. The elevation of the lake is 6,229 ft above sea level. Even in the summer time swimming in the lake is cool.

Although, in the summer, you can swim in the shallow waters closer to the shore and the water isn’t too cold. But if you go out in to the middle of the lake or if you swim more than 10 feet down, the water gets very cold.

Also, in the winter, the lake doesn’t freeze over. Even in the coldest months. Now, the edges of the lake will freeze when it gets very cold for a sustained period of time, but the whole lake will not freeze over. There is just too much volume of water for the entire surface of the lake to freeze over.

Lake Tahoe is crazy deep. I think it’s the second deepest lake in the USA. It goes down to 1,600 feet deep. That is nuts. The deepest lake in the USA is up in Oregon. That’s Crate Lake and I think it goes down to something like 1,800 feet deep. It’s just hard to image lakes being that deep, but… nature.

If you tour Lake Tahoe, I recommend sticking to the outdoor activites. Lake Tahoe is famous for gambling. There are many casinos on the Nevada side of the lake. But, you can gamble anywhere. Why waste your time with that? You’re in Tahoe, take advantage of it!

If you are there in the winter, then I recommend you go snow skiing. The skiing in Tahoe is epic. There are so many different world class ski resorts to choose from. Just pick one. You can’t go wrong. The only thing you might have to worry about is the crowds. The skiing is very popular.

No matter what time of year you find yourself sightseeing in Lake Tahoe, you need to go to Emerald Bay. Emerald Bay is located on the west, southwest shore on the California side of Lake Tahoe. Emerald Bay is surrounded by huge mountains that tower over the water of 2,000 feet and contains the only island on Lake Tahoe.

Emerald Bay is also one of the most photographed places in the world, so bring your camera. The Bay is one of those places you have to experience. Don’t be one of those people that go to Tahoe and don’t go to Emerald Bay. It’s just that gorgeous. Emerald Bay is one of those places that lives up to the hype, like Hawaii.

Yes Emerald Bay get’s overrun with tourists and crowds, but you need to experience it’s beauty, at least once. You’ll be glad you did!

This Will Keep Getting Built Out

BaltimoreCode.org provides the Big City Code and City Charter on one friendly website. No copyright restrictions, a modern API and all of the niceties of modern website design. It’s like the expensive software roofers use, but free and wonderful.

This is a public beta test of BaltimoreCode.org, which is to say that everything is under development. Things may be funny looking, broken, and generally under development right now.

Thank you for your patientce.

Where Just Building Out Content Now.

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1-1. Auction Advisory Board – created.§ 1-2. Auction Advisory Board – duties.§ 1-3. Auctioneers to be appointed and licensed.§ 1-4. Maximum appointees; applications.§ 1-5. Qualifications for appointment.§ 1-6. Designation of associates.§ 1-7. License and surety bond required.§ 1-8. Surety bond.§ 1-9. License.§ 1-10. Commissions.§ 1-11. License suspension or revocation.§ 1-12. Civil violations – City enforcement.§ 1-13. Civil violations – private action.§ 1-14. Criminal violations.§ 1-15. {Reserved}§ 1-16. {Reserved}§ 1-17. Auction sales of jewelry – restrictions.§ 1-18. Auction sales of jewelry – merchant’s stock.§ 1-19. Auction sales of jewelry – penalties

 

CONSUMER PROTECTIONS SUBTITLE

10-1. Definitions.§ 10-2. License required for retail dealers.§ 10-3. Motor fuel service station facilities.§ 10-4. Signs.§ 10-5. Brand names.§ 10-6. Sales to senior citizen drivers.§ 10-7. Injunctions.§ 10-8. Penalties.

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11-1. Definitions.§ 11-2. Licenses.§ 11-3. License required.§ 11-4. Surety bonds.§ 11-5. Transactions with minors prohibited.§ 11-6. Daily reports required.§ 11-7. Filing with police.§ 11-8. Holding requirements.§ 11-9. Release of stolen property.§ 11-10. Labels.§ 11-11. Retention of records.§ 11-12. Inspection of records and items.§ 11-13. Authorized transactions.§ 11-14. Redemption; sale.§ 11-15. Interest and charges; records.§ 11-16. Operational restrictions.§ 11-17. Suspension or revocation of license.§ 11-18. Action for default.§ 11-19. Penalties.SUBTITLE 12

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§ 12-1. Definitions.§ 12-2. Exemptions from subtitle.§ 12-3. License required.§ 12-4. Master license for cooperatives.§ 12-5. Transactions with minors prohibited.§ 12-6. Transferor to provide true name, etc.§ 12-7. Daily reports required.§ 12-8. Filing with police.§ 12-9. Holding requirements.§ 12-10. Release of stolen property.§ 12-11. Labels.§ 12-12. Retention of records.§ 12-13. Inspection of records and items.§ 12-14. Exemptions from reporting, holding requirements.§ 12-15. Rules and regulations.§ 12-16. Penalties.

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Part 1. Definitions§ 12A-1. Definitions.§§ 12A-2 to 12A 4. {Reserved}Part 2. Prohibited Use; Exceptions§ 12A-5. General prohibition.§ 12A-6. Exception for recycling materials.§§ 12A-7 to 12A 9. {Reserved}Part 3. Seizure and Forfeiture§ 12A-10. In general.§ 12A-11. Seizure by police.§ 12A-12. Referral to Solicitor.§ 12A-13. Forfeiture petition; Notice§ 12A-14. Answer to petition.§ 12A-15. Order of forfeiture.§ 12A-16. Order of release.§§ 12A-17 to 12A 19. {Reserved}